Even some of the best-performing Google Ads campaigns hit a plateau in 2024. Have you noticed rising costs, stagnant ROI, or difficulty scaling performance? If so, it’s time to recalibrate….
Google Ads is too often a game of 2 steps forward… and then 1, 2 or 3 steps back. Sometimes you hit high performance but then can’t maintain it. Other…
If you run marketing for a FinTech company, it’s helpful to know how much similar companies spend on Google Ads. Why? Maybe they know something you don’t! First, the data….
Healthcare companies are heavily regulated with respect to what they can say in advertisements. Governments apply some of these restrictions, and Google Ads applies even more. Such companies can’t make…
Prometheus PPC has directed Google Ads strategies for construction companies throughout the U.S. since 2016. In this post we’ll share 3 advanced Google Ads strategies tailored to the construction industry that we’ve used to successfully maximize revenue and ROI.
Worried about your Pay-Per-Click advertising during COVID-19? Use our Google Ads Survival Guide with insights from top PPC agencies to chart your path forward. And see how to position your business strongly for the eventual recovery.
Read or watch the Q&A between MIT’s startup founders and Google Ads expert and founder of Prometheus PPC, Andrew Percey. Questions address B2B vs. B2C, ideal ad spend levels, ideal test durations, when Google Ads will NOT work for your business, and more.
Sign up for a free Google account. Use Google’s free tools to determine your online prospect volume and what they’re actually searching for. Then quickly launch tests to find which messaging & offers work best, and how to stand out from competitors.
Find your actual online competitors using the Google Ads Auction Insights report. Then research their ads with additional tools so that you can craft messaging that attracts your ideal prospects by focusing on your uniqueness and strengths.
Once you’ve brought good prospects to your website, how do you get them to take action? Learn the right ways to split-test landing page offers for Google Ads visitors. And learn how to determine test winners correctly by using statistical significance tools.
Find out which messaging resonates with your Google Ads prospects through well-planned ad testing. Test your offers, actions and competitive differentiators. Test facts vs. emotions. And test it all even if your website isn’t ready yet!
Learn what your prospects actually search for in Google using a very handy tool. The results are often quite different from what you’d expect. But effective advertising requires matching your language to your prospects’ language, even when they’re wrong!
Use this 5-point checklist to identify critical areas of wasted spending and wasted opportunity that may indicate it’s time to get expert help.