Maximize your High-Value Lead Generation with Google Ads

Get higher quality prospects, and more of them
Reduce wasted ad spend and sales effort
Outperform your competition
Achieve your growth objectives for leads, sales & ROI

Why is it so Difficult to Get High-Value Leads with Google Ads?

Google Ads is the largest and most sophisticated advertising platform on the planet. You can reach prospects in the moment that they are searching for your type of service, familiarize them with your brand and offers, and bring them back to your website for a second look.

The promise is great, but the implementation is hard. Why?

Many challenges arise from the Google Ads platform itself:

Conversion rates are low.

Users are more likely to research and compare when seeking high-value services, leading to lower conversion rates than for simpler services.

It’s hard to target your ideal prospects.

It can be hard to identify common traits of your high-value prospects, and it is even harder to then reach them with ads due to the limits of available targeting methods.

Low search volumes limit machine learning.

Google’s Smart Bidding requires vast amounts of data to work effectively, and high-value services often see search volumes that are too low for algorithmic learning.

Competition drives up your costs.

Companies pay more for leads for high-value sales, often at unprofitable levels as they try to grow and compete online, driving up your click costs and lead costs.

It’s hard to measure results.

It is difficult to track all the ways that PPC brings you leads, much less qualified leads, and this is further complicated by the longer sales cycles inherent in selling high-value services.

It’s hard to optimize campaigns for qualified leads.

It’s easy to use Google Ads to get more form submissions and phone calls, but it’s hard to get more of them from the leads that are most likely to turn into high-value sales.

Campaign optimization is never done!

Google regularly updates its features and algorithms. Competitors constantly enhance their campaigns and test new offers. Markets experience frequent disruptions. Keeping your campaigns effective within this dynamic system is a never-ending task.

Other challenges can arise from your business model, operations and marketing:

Your USP (Unique Selling Proposition) might not be clear.

High-value prospects want specific, tailored solutions. If your advertising offers an array of services to a range of market segments, prospects may look elsewhere.

Your landing pages might not be designed for conversion.

You might be bringing paid traffic to website pages that are not well-optimized to convert cold PPC prospects into leads for high-value services.

New prospects might not understand why to trust you.

Only businesses that convey trust and authority can sell high-value services. Your messaging might not be building your credibility and removing objections.

Your company might lack strong sales and customer service teams.

When selling high value services you need to be able to qualify leads, close deals, and provide exceptional customer service, else your ad investment is wasted.

Your business offers might not be of high enough quality.

Sometimes a business model may not be a good fit for profitable PPC advertising without significant changes.

How can you successfully navigate all of these challenges if you lack sufficient in-house expertise?

What the Right Google Ads Agency Can Do For You

An agency like Prometheus PPC will help you achieve your most important business outcomes with Google Ads:

Clearly promote your business offerings to your ideal prospects
Ensure uninterrupted advertising through ad policy compliance
Reduce wasted ad spend and sales effort from poor leads
Outperform your competition in reaching your best customers
Obtain a clear, data-driven picture of your PPC performance
Most importantly, meet your specific business objectives: leads, sales, revenue, profit & ROI

Prometheus PPC helps you succeed with our:
Google Ads mastery
Analytic rigor
1:1 attention

Focus on the metrics that matter (conversions, conversion value, ROAS…) while de-emphasizing those that don’t (CPC, CTR, impressions, clicks…)
Build and configure your campaigns to best meet your unique objectives within your specific competitive landscape
Integrate robust targeting options (keywords, audiences, demographics, ad networks, locations, devices & more) to reach your ideal prospects
Develop clear, compliant ad messaging for your products and services that compels your ideal prospects to take action
Help you harmonize the experience between your ads and your website landing pages to maximize conversions
Correctly track conversions to help drive more of the prospect actions that matter to you
Harness the latest AI and tools to maximize your account performance