Maximize Google Ads Performance for your Software-as-a-Service (SaaS) Company
- Reach your target prospects with compelling offers
- Build trust and credibility while maintaining ad compliance
- Outclass your competition with the right niche focus
- Achieve your growth objectives for leads, sales & ROI
What Makes Google Ads Difficult for SaaS companies?
Advertising is crucial for companies providing cloud-based software solutions, and Google Ads is often the most effective platform. Google Ads helps to build the brand awareness and trust that is essential for the broad adoption of new consumer-oriented technologies.
Unlike other advertising channels, Google Ads also lets you reach consumers in the moment that they are searching for your type of software solution. And then it encourages them to take action, such as downloading an app, trying out your software or platform, requesting a demo, purchasing a product, or contacting you about your service.
The promise is great, but the implementation is hard. Why?
Google Ads Challenges for SaaS
Competition
SaaS is a highly competitive, growth-focused sector. Many companies compete aggressively for the same prospects and keywords, leading to inflated CPCs. How can you acquire new customers at a reasonable ROI?
Offer Complexity
Tech products and services can require a high level of understanding from the consumer. How can you clearly explain your technical features, benefits and competitive differentiators in short ads?
Regulatory and Ad Policy Compliance
The marketing of certain types of SaaS products and services is limited both by the government and by Google to protect people from deceptive or harmful practices. How do you advertise effectively while maintaining legal compliance and avoiding ad disapprovals or account suspension?
Prospect Targeting
Search queries alone cannot always discern a good prospect, especially if they don’t yet understand your technical product or service. How should you best apply Google’s array of sophisticated targeting tools to reach your ideal customers, while maintaining trust and credibility?
Attribution
SaaS sales cycles can be long with many touchpoints. How can you track complete customer journeys and accurately attribute leads and sales to Google Ads so you can correctly measure your ROI?
Monetizing Subscriptions
Most SaaS companies aim for monthly recurring revenue (MRR) from customers. How do you use ads to move prospects from interest, to free trials and demos, to activations and subscriptions that will maximize your Customer LifeTime Value (CLTV)?
How can you successfully navigate all of these challenges if you lack sufficient Google Ads expertise in-house?
What the Right Google Ads Agency Can Do For You
An agency like Prometheus PPC will help you achieve your most important business outcomes with Google Ads:
- Clearly promote your business offerings to your ideal prospects
- Ensure uninterrupted advertising through ad policy compliance
- Reduce wasted ad spend and sales effort from poor leads
- Outperform your competition in reaching your best customers
- Obtain a clear, data-driven picture of your PPC performance
- Most importantly, meet your specific business objectives: leads, sales, revenue, profit & ROI
Prometheus PPC helps you succeed with our:
Google Ads mastery
Analytic rigor
1:1 attention
- Focus on the metrics that matter (conversions, conversion value, ROAS…) while de-emphasizing those that don’t (CPC, CTR, impressions, clicks…)
- Build and configure your campaigns to best meet your unique objectives within your specific competitive landscape
- Integrate robust targeting options (keywords, audiences, demographics, ad networks, locations, devices & more) to reach your ideal prospects
- Develop clear, compliant ad messaging for your products and services that compels your ideal prospects to take action
- Help you harmonize the experience between your ads and your website landing pages to maximize conversions
- Correctly track conversions to help drive more of the prospect actions that matter to you
- Harness the latest AI and tools to maximize your account performance
We know we’re small, but our skills are BIG.
We are a highly analytic team of Google Ads specialists, led by an MIT and Silicon Valley engineer/marketer who works 1:1 with you.
If you need better Google Ads lead generation, you’re in the right place.
SaaS Case Study
Cut Cost per Lead by 50%
“Highly recommended if you’re looking for help from an expert to revamp your Google Ads account and get on the right track for success.”
